“$3,000,000 in Online Earnings for this 17-Year Old Last Year”
Aren’t you sick of reading headlines like these?
A year ago I decided to find out what the hell these people were doing to make such huge sums of cash in short timeframes online. It became obvious quickly that the key was building an audience because audiences scale fast. But the introvert in me hated the idea of learning video and sitting in front of a camera for a living.
I had no idea the missing key was in my hands all along:
The best way to build an audience without learning video is by writing.
Why is audience building the key to unlocking big cash flow online?
Building an audience online is the secret behind these outrageous headlines for at least two reasons.
First, it creates the possibility for exponential growth overtime. The larger the audience grows, the more momentum it gains, the faster it grows, the more momentum it gains, and so on. A self-reinforcing loop.
Jim Collins calls these loops “flywheels” in his book Good to Great, and they are the secret to creating massive growth in every industry and every business.
Second, it pairs perfectly with product and service sales.
Especially digital products with a zero cost of manufacturing. If you have an audience, you can create products and services to offer your audience. If some percentage of your audience purchases those products and services, and you grow that audience massively, then you grow your sales numbers by the same proportion.
That is how audience growth leads directly to massive revenue.
Why is writing the 1 skill that introverts need to rake cash online?
Building an audience comes down to your ability to capture attention, then direct it.
This is the essence of audience building. And there are levels to this game. The audience that Mark Zuckerberg built on Facebook, Instagram, and WhatsApp is upwards of 3 billion.
That’s one level.
The audience that MrBeast has built on YouTube is more than 100 million. That is several orders of magnitude smaller than Zuckerberg. The fact remains that MrBeast is earning outrageous sums and doing a lot of good in the world while he’s at it.
I have built an audience of 3000 people in a year in my writing business. That is several orders of magnitude smaller than MrBeast. But it’s a start.
And that is my whole point with this piece.
If you are reading this, you have so much to give the world and so many cool things to build. Don’t let a little introversion keep you from getting into the game. You don’t have to learn video.
All you have to do is write…a lot.
Do it badly, but be sure to do it.
Dive into the world of online audience building by doing interesting things and sharing what you learn with the world. Don’t give any of your precious attention over to concern about the number of likes or comments or views your posts get. Trust the process and be consistent.
The 1 skill introverts need to rake cash online without talking on camera is writing.
“Okay, I’m sold on writing. But where do I even start?”
Don’t overcomplicate this.
Take a page out of Julia Cameron’s book The Artist’s Way and try her technique called morning pages. Three continuous pages of stream-of-consciousness writing. Just get going and don’t stop until you are finished.
There are no other rules.
Do this for 28 days in a row, and your life will never be the same.
If you want more guidance on how to start a writing practice, checkout an article I wrote recently called