I grew up in rural Alabama, where faith was NEVER questioned.
It was just part of life. As a kid, I believed — without hesitation. But as I got older, the questions started creeping in — the kind no one seemed to have real answers for.
- If God is good, why does evil exist?
- Why would a loving God send people to hell?
- How do I know which religion — if any — is true?
- What path am I meant to take?
I asked. I searched. But the answers I got…they weren’t enough. So, I did what many do — I walked away.
I left Christianity. I threw myself into the world. I chased success.
But no matter what I achieved, something felt off.
And that’s when everything changed.
It Took Hitting a Wall
I did everything I was told would make me happy.
I went to business school. I graduated. I learned to sell at a dealership, ran an onsite RV repair business, and then built a career in real estate.
I was making money. Hell, I even hosted a national television show.
On paper, everything looked fine.
But inside? I was completely disconnected from meaning.
That’s the thing about purpose — you can try to drown it out with work, with distractions, with ambition.
But if you don’t answer the call, it haunts you.
And for years, I ignored it. I avoided the biggest question of all:
Why am I here?
It took hitting a wall — realizing that I was building a life without a foundation — for me to finally face it.
I had spent my whole life waiting for purpose to reveal itself to me.
But purpose isn’t something you stumble into.
It’s something you discover through building.
You Are Here to Participate
I started reading — everything I could get my hands on. Theology. Philosophy. Psychology. Every book in the self-help aisle.
I dove into Jung, Emerson, Shankara, Meister Eckhart, Dostoyevsky, and Kierkegaard.
I studied Christianity, Hinduism, Buddhism — and the mystical cores of the world’s greatest traditions.
I learned how to win friends and influence people from Dale Carnegie and how to think and grow rich from Napoleon Hill.
But no matter how much I read; the biggest questions still loomed.
So, I started keeping a journal — documenting everything, thinking through my problems, begging the deepest parts of me to reveal answers.
And somewhere in all of it, a pattern emerged:
Life is not a waiting room.
You are not meant to drift through life or fixate on the afterlife.
You are here to participate.
Not just in some vague, feel-good sense — but in an actual, structured way.
Purpose isn’t just a feeling. It’s a discipline.
It’s something you excavate — slowly unearthing the immovable foundation of the house, the foundation that’s always been there, waiting on you.
The Reason You Are Here
I realized that most people don’t lack ambition — They lack a framework to structure their ambition around something that actually matters.
And they lack answers. Not just any answers — but the answers to the greatest questions ever asked. The questions that sit at the foundation of why we are here.
Exploring these questions will be the heart of my live podcast — The Cody J. Cummings Show.
This is Episode One.
That’s why I built The Big Bad Plan Program — to take the chaos of life and turn it into a structured path toward divine participation.
To guide you toward the excavation of your unique calling.
The reason you are here.
I believe helping others hear their calling and hunt it down is the reason I’m on Earth. Why I am here.
And I believe it so much that as of today, I am answering the call myself.
I am officially retiring from real estate.
I am leaving behind the way I’ve earned my living for almost eight years.
And I am giving every ounce of my energy to this new path.
I want to do more than just share ideas.
I want to live them.
On one hand, I’m terrified.
But on the other…
I know deep in my soul — this is what I’m meant to do with my life.
And they don’t call it faith for no reason.
If any of this resonates with you, there’s only one thing to do.
I beg you — Make a bad plan for your life.
Take the time to write it down.
Ask yourself what you want your life to look like in five years.
Ask yourself how you’re going to get there.
And then — just start.
I give you permission to do it badly.
Because the only truly bad plan…
is no plan at all.
Looking for Help?
If you want some help, I built the Big Bad Plan Program for you.
I invite you to check it out at www.bigbadplan.com.
Today is the official launch of the program.
To celebrate, I’m offering it for $149 — that’s $300 off the full price.
This discount is only available for one week. After that, the price goes up for good.
This is the lowest it will ever be. And I mean that.
In fact, if this program gives you even half the value it has given me, I expect the price to increase significantly — and fast.
So if you’re curious and want lifetime access at the lowest possible price, check it out at www.bigbadplan.com and use the discount code LAUNCHWEEK, all one word, at checkout.
Either way, I hope to see you in the next episode.
It’s going to be a banger.
Don’t miss it — subscribe on YouTube, X, your favorite podcast platform, or right here on Facebook by liking my public page called Cody J. Cummings.
Secondly, If you’re facing something heavy right now and don’t know what to do — text me.
My number is +1 205–435–1343.
You don’t have to figure it out alone. I want to help.
Lastly, Every Sunday, I send out a simple, no-fluff recap of everything important — key insights from the week’s shows and the best content you might have missed.
If that sounds useful, subscribe at www.newsletter.cody.blog